One Product, Numerous Prices: Msrp, List Price, And Unit Price. At The Register, Which One Counts?
Underwear, granola bars, cookies, detergent, and deodorant. When you purchase any of these commonplace items, you will likely scan not one, not two, and occasionally three separate prices crammed beneath them on the shelf at the store. One price label will usually read “unit price.” That label, which reads “You Pay,” or the amount a … [Read more…]